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With the World Cup approaching its June 9 kick-off date, a slew of 15 major global brands - including Coca-Cola, Adidas, McDonald’s and MasterCard - have started debuting their soccer-related ads referencing the tournament, writes MediaPost. World Cup-related ads will account for an estimated 50 percent of overall page space and ad time in several western and emergent countries, according to a report from ICOM - a global network of independent ad agencies representing about $2 billion in ad revenue.
Half of all commercials will refer to soccer in some way in countries including Bolivia, Brazil, Chile, China, Costa Rica, El Salvador, Germany, Hong Kong, Hungary, Panama, Thailand, Ukraine, and Venezuela.
While American brands will participate in the soccer ads on a global level, domestically, most agencies in the ICOM poll said “the event had ‘very little importance’ or was ‘not important.’” The American “Hispanic” market, however, said the World Cup was “extremely important.”
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
