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Third Screen - a company providing mobile advertising and marketing software services - has launched MADX|Agency - a premiere mobile advertising management and delivery platform for ad agencies and advertisers, writes BtoB.
According to the company, MADX|Agency lets agencies and advertisers access ad inventory from several content providers in order to reach a large number of mobile subscribers. Tom Burgess, CEO for Third Screen Media, said “MADX|Agency addresses the specific need for advertisers and agencies to have an easy-to-use platform to buy and sell mobile advertising. With mobile advertising inventory growing every day, content publishers and carriers are working with us to create the most convenient way for advertisers and agencies to seamlessly work together in the emerging mobile marketplace.”
The company also provides a platform for content providers, called MADX|Publisher, which works in conjunction with the new MADX|Agency platform.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
