»
During a meeting last month, Warner Brothers chairman Barry Meyer met with partner and CBS Corporation chairman Leslie Moonves, along with the marketing department of their new network, the CW - which formed in January when WB and UPN merged - to discuss the future and identity of the new entity, writes the New York Times.
With this year’s upfront presentations getting closer, the executives considered the recent debate surrounding the meaning behind the initials CW. Moonves explained that the CW name was thrown together in a rush and takes the C from CBS and the W from Warner Brothers.
During the meeting many suggestions for a new name came up, including the Evo network, NXTV and the Angle network. Market research then said that their surveys found that through the attention given to the network’s announcement, the CW name had a 48 percent national awareness level. “It took us three years to reach a level like that with the WB,” said Meyer. CW will remain as such heading into the upfronts.
Upfront considerations include that WB earned about twice that which UPN earned from advertisers during the last upfront sales period. Now that the two networks have mixed their shows, “we have to find the right flow,” said Dawn Ostroff, the CW’s president of entertainment and chief programmer.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
