»
Mainstream media outlets may be at risk of becoming marginalized by the youth generation of today who want the news when, where and how they want it, writes BBC News. The young are moving away from traditional news outlets and relying on the internet more for their media news consumption, according to the opinion poll released by BBC, Reuters and American think tank The Media Center.
Of the over 10,000 worldwide respondents between the ages of 18 and 24, one fifth picked online sources for their top choice for news, as opposed to the 3 percent of those between the ages of 55 and 64. Seventy-one percent of 18-to 24-year-olds greatly valued their ability to use the internet or other wireless technologies to find out about the world.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
