»
Because marketers are trying to reach younger audiences through videogames, Midway Games of Chicago is increasing ad options for new game releases, reports AdWeek (via MarketingVOX). The recently released NBA Ballers: Phenom, a basketball-themed game for Xbox and PlayStation 2, includes T-Mobile, Spalding and Sprite product integrations. For example, game characters communicate via a T-Mobile Sidekick after they are drafted.
Such hard-coded integration demands 12-18 months of lead time, according to Sarah McIlroy, Midway’s director of in-game advertising and promotions. In the fall, Midway plans to add dynamic ads via Double Fusion. Both types of ads have their uses, according to McIlroy.
The videogame ad market will get a boost with this week’s reported announcement of a deal by Microsoft to buy dynamic-ad company Massive Inc. for $200-$400 million.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items,…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
