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Freitas Outdoor is the second-fastest growing major ad medium, just after the internet, according to estimates from the Outdoor Advertising Association of America, with a growth rate of 11.4 percent in March, Mediapost writes. First quarter revenue grew 7.7 percent over the same quarter in 2005. The winter months typically see a dip in spending, which means that this summer could see even more growth, says Stephen Freitas, chief marketing officer of the OAAA.
New technology, including digital billboards, have been helping to drive the growth. Freitas said that he has heard from many an outdoor company that even before a digital sign is built, it’s sold out more than a year in advance. Advertisers are also increasingly becoming interested in reaching consumers when they’re on-the-go, particularly since consumers are spending more time out of their homes than any generation previously.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
