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Over the past decade, technological advances have broadened radio programming, expanding audio options as well as listeners’ control over what they hear, writes eMarketer. Despite these advances to digital radio, “The Infinite Dial: Radio’s Digital Platforms” study, issued by Arbitron and Edison Media Research, found that 75 percent of the “digital radio” audience said they would continue their AM/FM radio listening habits.
Digital radio outlets are increasing, however, with internet radio monthly listeners now up to 52 million in the U.S. - compared to 37 million in 2005 - the Internet may be the top contributor to radio’s recent growth.
More Americans are informed about satellite radio, as XM and Sirius reach awareness levels of 61 percent. Subscriptions for the satellite providers are also increasing. The “Infinite Dial” study reported that 18 percent of consumers that don’t currently subscribe to satellite radio said they would likely subscribe within the next 12 months.
Twenty-seven million Americans - 11 percent of the population - have already tried podcasting - which is still in development - for radio listening purposes. Podcasting is most popular among young audiences, with 20 percent of those Americans who have used podcast falling into the 12-17 demo and 53 percent being under the age of 35.
Most respondents were unfamiliar with HD radio, but as HDTV penetrates more U.S. homes, HD radio will likely follow.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
