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The agencies that have handled Wal-Mart’s $578 million U.S. creative and media activities - including longtime incumbents Omnicom Group’s GSD&M and independent Bernstein-Rein - have recently been informed that the account is now in the early stages of review, according to a Wal-Mart spokeswoman, writes Ad Age.
The spokeswoman also said that Wal-Mart wants an agency that focuses on different media channels to fully integrate the communication of a consistent message across all media.
“We want to be sure we have the best possible resources on our marketing across all spaces,” a client representative said, adding that the incumbents are invited and plan to participate, writes Adweek. For the past 19 years, GSD&M has worked for the retailer, while Bernstein-Rein has contributed for more than 30 years.
Also, Wal-Mart’s CMO, John Fleming, has been on a hiring spree since he moved to the company from Target Co., planning to increase the marketing team of 200 by 30 percent.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
