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Apple has launched the first national ad campaign for Macs in more than a year, taking advantage of Microsoft’s announced delay of its Vista operating system until early 2007 - possibly the second quarter, according to Gartner research - writes CNET (via MarketingVOX). The TV spots began showing Monday night, poking fun at Microsoft’s Windows weaknesses, including security and the need for frequent rebooting, and playing up Apple’s user-friendliness.
“We’re at a very convenient crossroads for them to say ‘Check out the Mac for the first time…again,’” Richard Shim, a research analyst for IDC, is quoted as saying. “They have a new operating system coming soon, and they’re going through a very public transition to the Intel platform. And the biggest player on the block (Windows Vista) is going to be delayed.”
The Mac ads feature a buttoned-down businessman (a PC stand-in, who looks suspiciously like Bill Gates), debating with a young hipster (the Mac). In one, a sneezing PC tells the Mac not to get too close. “Last year there were more than 114,000 known viruses for PCs,” he says. The Mac responds: “PCs… but not Macs.”
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
