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In its attempt to tap into the flood of advertising revenue, Microsoft on Wednesday made its pitch to the representatives of hundreds of major ad agencies and marketers (including Target, Nike, Procter & Gamble and Johnson & Johnson), who were attending the MSN Strategic Account Summit, reports the Seattle Post-Intelligencer (via MarketingVOX). Google, too, was a looming presence at the powwow - though not a physical one.
“They’ve done a great job on their search, and what they’ve done with advertising,” Gates said of Google, but Microsoft, he said, “will keep them honest in the sense of being able to be better at a number of those things.” He added, “I think this is a rare case where we’re being underestimated.”
Microsoft showed the ad execs its latest online services and programs, many of which include new opportunities for advertising - including Windows Live Mail Desktop, which runs from the PC hard drive but includes a space for a display ad. “We are very, very serious about advertising as a business model across the company,” said Blake Irving, corporate VP in the MSN division.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
