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Media buyers and planners feel more satisfied with their pay and benefits than they did last year, with 41.4 percent of respondents in a Media Life salary survey saying they were satisfied with their salary and benefits, compared to just 34 percent who said they were satisfied last year. Only 42.5 percent described themselves as less than satisfied, compared to 48 percent last year.
The biggest gains in salary satisfaction were at big and small agencies, while planners and buyers at mid-size agencies do not report being any happier.
While happiness with compensation has grown, compensation itself doesn’t seem to be growing at a tremendous rate. Respondents didn’t report any major jumps in salary. Forty percent responded that people are getting raises, but those raises are about what they received the year before, while 39 percent responded that salaries are rising modestly, with top people getting decent raises but no trickle-down effect.
Just over 16 percent of respondents felt they had more bargaining power, agreeing with the statement, “I have more leverage this year than last. My agency is willing to pay more and I received a nice bump.” Last year that figure was 15.9 percent.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
