As expected, CBS has launched “innertube,” its ad-supported broadband channel of original web content, companion shows to CBS TV shows such as “Survivor” and “Big Brother,” and eventually TV rebroadcasts of old and new shows once a deal is worked out with network affiliates, writes ClickZ (via MarketingVox). Ads on innertube will be sold separately; advertisers buying TV spots have already bought ads on the broadband channel.
email this
permanent link
Hearst Magazines has purchased the subscriber list for an undisclosed amount from the now-defunct Budget Living magazine, writes Women’s Wear Daily. Having completed the deal, which included an assumption of debt, Hearst will now split the subscribers’ information among several of its titles, said a former Budget Living employee.
email this
permanent link
Complete with a 3-D holographic cover featuring founder Jann Wenner’s 154 closest friends in the pop-culture industries, Rolling Stone Magazine’s 1,000th issue hits newsstands today, writes The Washington Post.
email this
permanent link
Millard Group released Wednesday the new-to-market subscriber database, Taunton Press Master File, which includes 413,600 active paid subscribers of five Taunton titles, DM News writes.
email this
permanent link
Music copyright owners want radio companies that have taken part in a “platform convergence”- delivering high-definition radio and satellite radio to devices that can receive, compile, store and play music - to adhere to licensing agreements that would compensate the music creators and copyright owners fairly, writes Billboard Radio Monitor.
email this
permanent link
Ad buyers are urging networks to cut back on nonprogram time, saying that the effectiveness of TV advertising receives diminishing returns as the clutter level rises and the number of commercials and promotions increases during prime time slots, writes TV Week.
email this
permanent link
In an effort to keep up with big internet companies like Google and Yahoo, Steve Ballmer, Microsoft Corp.’s chief executive, said the software company would invest heavily in its online business - planning to spend $1.1 billion on its MSN online business in 2007, compared to the $500 million spent in 2005 - writes Smart Money.
email this
permanent link
Businesses feel more satisfied with their ability to measure financial returns from marketing, according to the “2006 Marketing ROI and Measurement Trend Study” - performed by the Lenskold Group and MarketingProfs - writes BtoB. However, 74 percent of the over 800 marketing execs worldwide that took part in the study said profits could increase by over 10 percent if better techniques of measuring marketing’s contribution to sales were in place.
email this
permanent link
