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As expected, CBS has launched “innertube,” its ad-supported broadband channel of original web content, companion shows to CBS TV shows such as “Survivor” and “Big Brother,” and eventually TV rebroadcasts of old and new shows once a deal is worked out with network affiliates, writes ClickZ (via MarketingVox). Ads on innertube will be sold separately; advertisers buying TV spots have already bought ads on the broadband channel.
Inventory will be made available at the upfront, according to president of CBS Digital Media Larry Kramer. “Every discussion we have with major advertisers includes interactive opportunities. Advertisers are looking for 360 degree coverage, and so are we,” Kramer said.
Units will include 15- and 30-second in-stream ads with display ads alongside, mostly priced as CPM buys, according to Kramer. The original ads in the shows will be replaced with new ones sold for innertube.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
