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Many key advertising categories are leaving men’s magazines soft, as they follow male consumers to more interactive media, writes MediaWeek. Though many titles are struggling, some have had success and many are turning to convergence.
According to Mediaweek Monitor, men’s mags reported a four percent drop in ad pages through June. “It was a pretty lousy first quarter,” said Chris Mitchell, vp and publisher of Condé Nast’s Details. “Auto is soft, liquor is always threatening to do more on broadcast television, and consumer electronics is hot and cold.” Although auto spending rose 7.7 percent, beer, wine and spirits spending through April fell 23.1 percent, according to TNS Media Intelligence.
Some titles did see ad pages go up, including Wenner Media’s Men’s Journal - which had a five percent gain in ad pages, to 481 - and Hearst Magazines’ Esquire - who’s ad pages rose 16 percent to 496.
To keep up with the habits of readers, mags are making their content available on other media outlets. “There are a lot of issues that are converging,” said Steve Lanzano, MPG executive vp and general manager. “You see books that are going directly online or foregoing their print edition because young men are getting their information from the internet. They’re not looking to wait for a monthly magazine to find out.”
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
