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A Magna Global USA study reveals that the average television commercial pod rating for the six broadcast networks is seven percent lower than the average program rating, Mediaweek reports. Scripted series on CBS have kept the most viewership when going from programming to a commercial pod.
Viewers tend to continue to watch commercials during breaks on the broadcast networks more than on the 25 cable networks examined.
Commercial pod viewing is higher after longer program segments. Procedural dramas like CSI and Law & Order posted their highest commercial ratings in the next to the last commercial pod which airs right after the climax of the show, prior to the final act. In reality shows, commercial ratings build throughout the show, with highest commercial pod viewing after contest results or a winner is reveled.
DVR homes watch more programming and slightly more commercials than non-DVR homes, but 75 percent of all played back commercials are skipped.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
