»
U.S. companies have the opportunity to reach the primarily young, male audience of the nation’s armed forces by sponsoring events and recreational activities for military personnel, their families and those retired from the military, Media Life writes.
“The possibilities are endless for what a sponsor can do,” said Tiane Harrison, USO spokesperson. Usually, more than one company will sponsor an event or tour, and their logos can be displayed on stage, programs and pre-show advertising. Benefits can also include sampling, sales displays as well as mention on the Army Morale, Welfare and Recreation (MWR) website.
The events reach worldwide markets. “Our tours are in the U.S. and all over the world,” said Harrison. “We work closely with the Department of Defense to figure out where the need is.” Last year, the USO produced 64 tours for over 100,000 military families, according to Harrison. USO programs reach some 5 million people annually, said Kathy Mejasich, USO director of corporate alliances.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
