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Targeting an estimated 16.5 million American yoga enthusiasts, health and lifestyle magazine and book publisher Rodale has launched Yoga Life magazine with a website (www.iyogalife.com) featuring podcasts, an email newsletter and a place to buy Rodale books on yoga, writes Ad Age.
The 96-page first issue debuted May 2 with 17 pages of ads. Advertisers included Asics, Ford Motor Co., organic food label Kashi, LuluLemon yoga and sports gear, Matrix hair products and Yogafit.com.
Rodale makes no promises beyond Yoga Life’s first issue. “We publish many single-topic issues every year. We are already successful with content in the yoga space as reflected in Prevention, Women’s Health, Runner’s World and Men’s Health. It is a topic of interest to our readers. We’ve put out one issue of Yoga Life, and we’ll wait to see the consumer response,” said Mia Carbonell, Rodale spokeswoman.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
