Scripps Networks announced that the newest addition to broadband channels, DIY Woodworking, is now available through the website DIYnetwork.com. Each week, the channel will feature two new complete shows that first appear on DIY Network and will be available online for two weeks.
Panelists at Monday’s Power Forum brunch during the Annual Conference for Catalog & Multichannel Merchants (ACCM), presented by Multichannel Merchant magazine and the Direct Marketing Association, agreed that although fundamentals won’t change, marketers would have to adapt current channel mixes to gain prospective customers, writes Multichannel Merchant
Replacing the NBC-Discovery kids’ programming deal that’s up in September, NBC Universal, together with ION Media Networks - formerly Paxson Communications - will launch a new traditional kids’ programming block on multiple media platforms, including a branded website and VOD, writes MediaPost.
But due to its late arrival, NBC-ION network may have missed out on upfront deals. “Buyers have already made their decisions,” said Shelly Hirsch, experienced kids’ media buying executive and CEO of Summit Media Group, “unless they offer something compelling.”
In conjunction with a TV spot launched early in May, the Georgia-based insurance company Aflac said next week it would launch its first national radio campaign that targets small business owners, writes Brandweek.
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ESPN.com has partnered with Ziff Davis Game Group to launch this fall a new sports video-game section, called ESPN Video Games Channel, writes MediaWeek.
Fox announced yesterday that episodes of 16 of its shows - including hits like 24 and Prison Break, as well as FX’s The Shield - are now available on Apple’s iTunes Music Store for purchase for the standard price of $1.99 per episode, writes MediaWeek. One show, however, that would seem a likely iTunes offering, The Simpsons, is currently off the list.
Roehm A group of top advertisers led by Wal-Mart’s Julie Roehm are looking to test a proposed online auction site to buy and sell TV ad time, AdAge reports. The group - including Hewlett-Packard, Masterfoods, Microsoft, Philips and Toyota - is asking for advertisers to contribute $50 million for the test.
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NBC is expected to announce an early upfront deal with Toyota Motor Sales USA, AdAge writes. Toyota will sign on to be exclusive sponsor for the NFL’s Sunday night games, which NBC will be airing for the first time this fall. NBC is expected to offer select advertisers a separate NFL pitch after its upfront presentation on May 15. The network will air a pregame show on Sundays before the game, beginning at 7 p.m. Eastern, with game coverage beginning at 8:15, and will delay coverage of afternoon games to air during prime time.
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While newspaper circulation dropped 2.5 percent in the six-month period ending in March, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America’s analysis of data released yesterday by the Audit Bureau of Circulations, writes Yahoo.
CBS is the most advertising-dependent of the major media companies, according to a breakdown of its post-Viacom spin-off filed with the Securities and Exchange Commission, MediaPost reports. Seventy-two percent of its revenues during the first quarter of 2006 came from advertising sales. The old Viacom derived less than half of its revenues from advertising sales.
Goodmail Systems on Monday announced that 15 major email service providers have agreed to use its email accreditation service after AOL quietly launched Goodmail’s CertifiedEmail last week after months of controversy, DM News reports (via MarketingVOX). More are likely to get on the bandwagon since 15 of the 25 major players, such as Epsilon Interactive and ExactTarget, have already signed up.
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Whoopi Goldberg has signed a syndication deal for a morning radio show with Clear Channel Radio, Billboard Radio Monitor reports. “Wake Up with Whoopi” will launch July 31, likely originating in New York, and will air live weekday mornings from 5-9 a.m., featuring comedy, listener call-ins, guests and locally programmed music.
In response to Opie and Anthony’s return to radio, Howard Stern has claimed he has a “major deal” in the works to return to terrestrial radio, Radio Ink reports. Stern told his Sirius listeners, “The joke could be on them [O&A] if I get good and worked up [because] I got offered a major deal to go back to terrestrial and stay on satellite at the same time.”
TV Guide created a multi-platform marketing campaign for Post Cereals. The “It’s Crunch Time in the Boardroom” campaign featured customized print and online dual-promotion of Post’s new Grape-Nuts Trail Mix Crunch Cereal and the product was featured in the March 20 episode of t NBC’s The Apprentice.
