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NBC is expected to announce an early upfront deal with Toyota Motor Sales USA, AdAge writes. Toyota will sign on to be exclusive sponsor for the NFL’s Sunday night games, which NBC will be airing for the first time this fall. NBC is expected to offer select advertisers a separate NFL pitch after its upfront presentation on May 15. The network will air a pregame show on Sundays before the game, beginning at 7 p.m. Eastern, with game coverage beginning at 8:15, and will delay coverage of afternoon games to air during prime time.
The Toyota sponsorship is said to encompass the halftime show along with online and offline components.
The deal was negotiated by the aggressive ZenithMedia USA which is known for attempting to beat the market and win clients the best prices during the upfront by negotiating early, the article states. Toyota spent $358 million on network TV from Jan. 2005 through February 2006, according to TNS Media Intelligence.
NBC is expected to sell more inventory than the other broadcast networks, likely increasing sales by an estimated 5 percent. Football could possibly increase NBC’s take by $300 to $400 million.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
