»
Replacing the NBC-Discovery kids’ programming deal that’s up in September, NBC Universal, together with ION Media Networks - formerly Paxson Communications - will launch a new traditional kids’ programming block on multiple media platforms, including a branded website and VOD, writes MediaPost.
But due to its late arrival, NBC-ION network may have missed out on upfront deals. “Buyers have already made their decisions,” said Shelly Hirsch, experienced kids’ media buying executive and CEO of Summit Media Group, “unless they offer something compelling.”
The primarily educational programming will run on NBC and Telemundo stations, as well as ION’s 60 stations. Programming will be provided by Canadian company Corus Entertainment, TV production company Classic Media/Big Idea, known for its VeggieTales series, as well as the TV kids’ production and print company, Scholastic.
The new NBC-ION network will run its “Smart Place for Kids” branded destination place across all media platforms in both English and Spanish.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
