»
TV Guide created a multi-platform marketing campaign for Post Cereals. The “It’s Crunch Time in the Boardroom” campaign featured customized print and online dual-promotion of Post’s new Grape-Nuts Trail Mix Crunch Cereal and the product was featured in the March 20 episode of t NBC’s The Apprentice.
“Post continually seeks out ways to reach consumers with interesting brand experiences and product news,” said Shawn Akam, brand manager at Post Cereals. “With this campaign, TV Guide offered us a relevant environment to showcase The Apprentice integration and drive awareness for both the episode and the new Grape-Nuts Trail Mix Crunch cereal.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
