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BzzAgent, a word of mouth marketing agency, is launching a total of five new buzz campaigns in Canada, according to the company. David Balter, found of BzzAgent, said he expects the Canadian network to grow quickly, as the U.S. network is growing at about 4,000 members per week. The company is currently recruiting Canadian buzz agents on its site.
The campaigns include those for clients Unilever and Penguin publishing house, each of which will use trained Canadian “agents” to engage consumers and discuss products, writes Mediapost.
Balter hopes to expand into Europe next, and feels the Canada expansion is the first step in doing that.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
