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May 11th, 2006

Republicans Target Social Networks

A proposed federal law requires schools and libraries to make social networking sites inaccessible to minors - and because of its broad definition would also likely affect other sites, such as Blogger.com and AOL, and Yahoo’s instant messaging features as well as Xbox 360, writes CNET (via MarketingVox). House Republicans, including Speaker Dennis Hastert, on Wednesday endorsed the new legislation (pdf), which would restrict access to sites that let users create public “web pages or profiles” and also offer a discussion board, chat room, or e-mail service.

Related topics: Sign of Doom, Youth, Regulatory, Planning, Buying, Online Networks, Interactive...    email this    permanent link

USA Programming Continues Successful Combo at Upfront

During upfront presentations this week, USA Network continued utilizing its successful combination of ordinary characters and extraordinary situations throughout its programming, writes Media Life.

Related topics: Planning, TV Cable, TV Network, TV Upfront, Media Department, Entertainment, Buying, Creative Issues, Demographics, Television...    email this    permanent link

‘Boston Herald’ Faces Need for Change

Now that Herald Media has sold off suburban newspapers in order to free The Boston Herald of debt, the newspaper must continue its local coverage while reaching out to younger readers, and may need to make more radical changes - like abandoning print altogether - in order to stay afloat as newspaper circulation declines and fewer cities are able to support two dailies, according to observers, writes The Ledger of Lakeland, Florida.

Related topics: Media Department, Newspapers, Planning, Integrated/Cross-Media/Convergence, Demographics, Interactive, Buying, Creative Issues, Print...    email this    permanent link

B-to-B Marketers More Keen on Co-op Databases

In recent years, private prospecting databases have become less popular among business-to-business marketers, which have begun to follow the consumer catalogers’ trend of using co-operative databases, according to Ralph Drybrough, CEO of list services firm MeritDirect, during his presentation Monday at the ACCM show, writes Multichannel Merchant.

Related topics: Media Department, Opinion, Planning, List Marketing, Creative Issues, Business-to-Business, Buying, Co-op Marketing, Direct...    email this    permanent link

FCC Pushes a la Carte Pay TV Selection

At yesterday’s forum titled “Parental Power: TV Indecency, the FCC, and the Media’s Response,” sponsored by the Cato Institute in Washington, D.C., the Federal Communications Commission pressed for selecting pay television channels a la carte, writes MediaWeek.

Related topics: Planning, Promotions, TV Cable, TV Network, Opinion, Media Department, Agencies, Buying, Entertainment, Television...    email this    permanent link

Electronic Measurement Evaluation Team Asks Vendors for More Specifics

In closed-door meetings late last month, the Clear Channel cross-industry evaluation team shared the specific things that each of the three vendors still in contention to provide a next-generation electronic ratings systems must do to meet the 24-member team’s requirements. That list included specifics on devices, accountability, timely reporting and costs. The team also made it clear that radio is supportive of electronic measurement and ready to move at the earliest opportunity, based on vendors’ ability to meet the industry’s needs.

Related topics: Planning, Measurement/Analytics, Agencies, Radio...    email this    permanent link

CW Upfront: Strong Programming to Sell Network

With four months to go until The CW launches in September, the new network has met its goal of reaching 90 percent of the U.S., and is set to unveil its official logo and schedule during upfront presentations beginning May 18, Digital Producer writes.

Related topics: Planning, Opinion, Promotions, TV Network, TV Upfront, Media Department, Entertainment, Branding, Agencies, Buying, Creative Issues, Demographics, Television...    email this    permanent link
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