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Now that Herald Media has sold off suburban newspapers in order to free The Boston Herald of debt, the newspaper must continue its local coverage while reaching out to younger readers, and may need to make more radical changes - like abandoning print altogether - in order to stay afloat as newspaper circulation declines and fewer cities are able to support two dailies, according to observers, writes The Ledger of Lakeland, Florida.
To compete with its larger competitor, The Boston Globe, the Herald may need to adapt a different editorial tone, switch to free distribution (copies currently sell for 50 cents at newsstands), and/or go to an exclusively online distribution, said outsiders. “What I would do is make the Herald a 21st Century tabloid newspaper-slash-information source, and put a lot of my focus online,” said Tobe Berkovitz, Boston University’s College of Communication associate dean.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
Google and Verizon Wireless are reportedly on the verge of a deal that will make Google the official search engine for all Verizon-powered cell phones.
The deal gives Google and its advertisers 68 million wireless customers who would see Google…
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
The Onion has launched a local site that will provide event listings and restaurant information for Chicago - in essence, a competitor to CitySearch.
More cities will be unveiled in coming months, writes TechCrunch.
The site, Decider, is a “straight” site, without…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
