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With four months to go until The CW launches in September, the new network has met its goal of reaching 90 percent of the U.S., and is set to unveil its official logo and schedule during upfront presentations beginning May 18, Digital Producer writes.
While CW affiliates prepare to run their promotional and branding campaigns as early as June 1, John Maatta, The CW COO, said the network would utilize traditional and new media to promote the network. “We’ll do everything to raise awareness - both traditional and radical marketing - that we can think of.”
Station owners said that established programming will be a strong selling point for The CW. “When The WB started, we pushed the brand harder than the programming because we didn’t have great programs,” said Doug Gealy, president of ACME Communications, which owns seven future CW stations. “This time, we will promote the brand through the established programs.”
Media buyers will stay flexible when considering The CW, according to the article. Mary Barnas - executive vp of local broadcast operations at media-buying firm Carat North America, advises her clients to continue buying time on future CW stations. “We’ll adjust accordingly based on what programs come out at the upfront. We’re used to readjusting,” said Barnas. “It’s been nerve-wracking for the account executives at the stations, though.”
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
