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eBay has won the bid to develop an electronic trading system for buying and selling TV media, mere days after an ad industry task force unveiled the plan to test the idea, reports MediaPost (via MarketingVOX). After meeting with potential providers of the auction infrastructure, including Google, eBay was selected “based on their scale and their expertise and their…credibility in doing this kind of thing,” according to Ray Warren, president of Carat Media Group Americas and a member of the task force.
eBay had pitched the concept to the Association of National Advertisers’ Television Advertising Committee in January and did so again this week during the ANA’s Financial Management Committee meeting. The task force has suggested a $50 million budget for the test phase.
The ANA is surveying its membership to gauge support, and a steering committee has not yet been organized; some of the largest national advertisers are opposed to the idea, and the ANA is not formally endorsing the pilot - though it supports the idea.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
