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eBay has won the bid to develop an electronic trading system for buying and selling TV media, mere days after an ad industry task force unveiled the plan to test the idea, reports MediaPost (via MarketingVOX). After meeting with potential providers of the auction infrastructure, including Google, eBay was selected “based on their scale and their expertise and their…credibility in doing this kind of thing,” according to Ray Warren, president of Carat Media Group Americas and a member of the task force.
eBay had pitched the concept to the Association of National Advertisers’ Television Advertising Committee in January and did so again this week during the ANA’s Financial Management Committee meeting. The task force has suggested a $50 million budget for the test phase.
The ANA is surveying its membership to gauge support, and a steering committee has not yet been organized; some of the largest national advertisers are opposed to the idea, and the ANA is not formally endorsing the pilot - though it supports the idea.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
