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Google execs reiterated the company’s commitment to online and offline search advertising, including magazines and television, as well as announced the arrival of Google Co-op beta - an online community in which users can give input on improving search - during Wednesday’s Google Press Day, writes DM News.
According to Google co-founder Sergey Brin, the company plans to expand its auction-based model for online advertising to TV and other media platforms, writes Ad Age. “We’re going to continue to try out different media,” he said. “I’m certain that we can bring something to the table in these different areas, and hopefully it’s enough to make a big difference and we can make each of those markets more efficient.”
“As more programming is available, TV will be more search based, there is obviously an opportunity to marry search ads,” added Jonathan Rosenberg, senior vice president, product management for Google.
Google’s Co-op beta gives companies and individuals the ability to label web pages relevant to their areas of interest or create links to which users can subscribe. This then puts the provider’s labels and subscribed links on users’ search results for pertinent queries.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
