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Publicis Group and Indianapolis-based real estate firm Simon Property Group are forming a new retail-based digital media network dubbed OnSpot which will sell advertising to clients of the agency and other advertisers, MediaPost reports.
The deal is unusual because one unit of Publicis, Paris-based Medias & Regies, will sell the ad time on the network, while its traditional agencies and media shops will buy time on it. The network kicks off in three major markets - New York, Chicago and Los Angeles - on May 23. The New York Times reported that Coca-Cola has agreed to be a charter sponsor of the network. Coca-Cola’s media is bought by MediaVest, a unit of Publicis.
The network, which is comprised of high-definition digital video monitors in major U.S. shopping malls, ultimately plans to have 2,000 screens in 50 highly trafficked Simon Malls in the top 10 U.S. markets.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
