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Transport for London has announced that incumbent Viacom Outdoor - the U.K. division of U.S.-based advertising firm CBS Outdoor - is the preferred bidder for the lucrative London Underground ad contract, beating out French rival JCDecaux, writes Reuters U.K.
“There has been some very hard bargaining but it is not quite over yet,” said Chris Townsend, Transport for London’s director of marketing, writes MediaWeek U.K.
Although industry executives estimate the account to amount to about 1.2 billion pounds over the next 10 years, details of the contract have not been defined, according to city transport officials. As one of the biggest outdoor contracts worldwide, it includes 33,000 Tube station sites and 80,000 train sites, as well as the Victoria Coach Station and Docklands Light Railway ad concessions.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
