Exemplifying the latest advertising trend toward user-generated content, Sony Electronics’ latest TV commercial wasn’t created by either of its two ad agencies but rather by 19-year-old Minneapolis native Tyson Ibele, who won cable network Current TV’s first viewer-created ad contest, writes The New York Times.
His Eminence Edward Cardinal Egan and the Archdiocese of New York will create and collaborate on The Catholic Channel, the newest addition to Sirius Satellite Radio’s array of programming. Sirius announced that the 24/7-lifestyle radio channel will air nationally beginning this fall and will feature contemporary talk, music programming and live daily masses from St. Patrick’s Cathedral in New York.
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The tax services company H&R Block as well as the upcoming TV network CW have signed contracts - with a combined total estimated at $150 million - with Omnicom Group’s OMD, writes Ad Age.
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By embodying a non-traditional approach to capturing the mature, $2.4 billion consumer-products category in only four years, Axe deodorant for young men has taken leadership of that category by avoiding sports tie-ins and programming; integrating content online; and including PlayStation and Nike in its competitive set, writes Ad Age.
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Coming into this week’s network upfront presentations, speculation was high yesterday as sources said NBC might launch the Sony drama Kidnapped earlier than planned, debuting the show as soon as this summer, writes Broadcasting & Cable.
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The three founders of the Tribeca Film Festival - Robert De Niro, Meet the Fockers producer Jane Rosenthal and her husband, venture-capitalist Craig Hatkoff - are considering purchasing Arthur Carter’s New York City weekly, the Observer, writes New York Magazine.
As TV network execs gear up to make their 2006-07 season upfront presentations to media buyers and planners this week in New York City, many hope to avoid mistakes made last year, Broadcasting & Cable writes.
Maxim Editor-in-Chief Ed Needham is about to be removed from his post at the lad magazine as part of Felix Dennis’ latest round of cost cuts, writes the New York Post.
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