»
Exemplifying the latest advertising trend toward user-generated content, Sony Electronics’ latest TV commercial wasn’t created by either of its two ad agencies but rather by 19-year-old Minneapolis native Tyson Ibele, who won cable network Current TV’s first viewer-created ad contest, writes The New York Times.
“User-generated content is sort of the word of the day,” said Anne Zehren, president of sales and marketing for Current TV - which uses user-generated content in one-third of its programming. “And I think smart marketers will start harnessing that.”
Advertisers looking to tap into Current’s youthful audience include American Express, General Mills and L’Oréal. The network requires most advertisers agree to one-year contracts priced at over $1 million.
The risk that comes with viewer-created advertising involves reduced control of the marketing message on the part of the marketer. “The trick is that you have to let go,” said Mike Fasulo, chief marketing officer for Sony Electronics. “We’re used to dictating our messages and we’re used to being in control.”
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
