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Tribeca Founders Consider ‘Observer’ Purchase

The three founders of the Tribeca Film Festival - Robert De Niro, Meet the Fockers producer Jane Rosenthal and her husband, venture-capitalist Craig Hatkoff - are considering purchasing Arthur Carter’s New York City weekly, the Observer, writes New York Magazine.

“Nothing is signed on paper, but they’re definitely looking at it, and definitely looking at it very seriously,” said one insider. Many potential buyers have been scared off by the Observer’s estimated loses, said to amount to $2 million a year. However, the speculation suggests that DeNiro and company hope to benefit from advertising synergy with the Film Fest sponsors - which include AmEx, Pepsi, Sony, Nokia and L’Oreal. Also, the Observer could support Tribeca Productions projects via Talk and Miramax.

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Chicago Tribune Cuts 12 in Newsroom

Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.

About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…

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Target Builds Snow Globe Effect as iPhone App

Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.

When the snow clears, a gift idea from Target is revealed. Users…

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NBCU, Like Viacom, Making Major Cuts

NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.

NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…

Interactive read more like this »

Display Ads Put Searchers in a Branded State of Mind

A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.

In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…

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Dell Snags Wall Street Journal Cover Wrap

Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.

Though the New York Post and the Daily News commonly use cover wraps, the move…

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