Lad mag Maxim is celebrating its seventh annual Hot 100 issue this week in New York by throwing a Hot 100 event, with Moving Pictures DPI, Dennis Publishing’s TV/DVD/film division, and Pontiac teaming up to create the branded affair, writes Adrants.
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BMW recently launched its national television, print, radio and internet marketing campaign for its Certified Pre-Owned (CPO) program, telling potential buyers to “Drive with your heart. Buy with your head,” writes The Auto Channel.
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Taking on the product-placement ad model, the new San Francisco-based company Doppelganger launched a virtual world, The Lounge, yesterday that blends the appeal of a nightclub with the advertising exposure of a billboard, writes CNN Money.
As a prelude to a national rollout later this year of HD Radio receivers, the HD Digital Radio Alliance and Radio Shack said that several Radio Shack stores in major cities - including Dallas/Fort Worth, Houston, New York City, Los Angeles, Chicago and Philadelphia - have already begun stocking the new receivers, writes Radio Ink.
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Collegiate Pacific, a Dallas-based sports equipment company, posted third-quarter net sales of $59.4 million, a 120 percent increase over the 2005 third-quarter net sales of $27.0 million, writes Multichannel Merchant. Also, the company’s income rose 52 percent, increasing from around $788,000 to $1.2 million.
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More details have emerged about Publicis Groupe and Simon Property Group creating OnSpot Digital Network - a joint venture that will sell commercial time on screens located at entrances, food courts, escalators and halls of the nearly 300 Simon malls throughout the U.S. - writes The New York Times.
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Speculation is running high as media insiders debate the possibility that Time Inc.’s editor-in-chief John Huey could remove Time’s managing editor Jim Kelly and who would serve as a probable replacement, writes MarketWatch. If Kelly were to leave Time and take his news-focused journalistic approach with him, the magazine may lean more toward the advertising-friendly subject of celebrity gossip, which some industry players say is what Time Inc. wants.
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Although Brownback and his supporters hoped his indecency legislation that called for stricter FCC fines would command the attention of the Senate Commerce Committee, the committee cited a scheduling conflict as the reason they did not mark up the Brownback bill, writes Broadcasting & Cable.
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French billionaire Vincent Bollore is once again making his presence known to Aegis, acquiring 5 million more shares of the company’s stock and bringing his stake to 26.56 percent of the U.K.-based media agency and marketing research holding company, MediaPost reports.
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JetBlue is taking a successful aspect of its television ad campaign - that of consumers sharing their experiences flying with the airline - to an outdoor campaign, inviting consumers in Rockefeller Center to enter a bright blue “story booth” and tell their tales, Media Life writes. Bringing campaigns “to the streets” has gotten more attention lately, and modifying a strategy that has worked in other media is one tactic for a successful campaign, according to the article.
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Online magazine Slate has found a new use for iPods, using the ubiquitous devices to deliver text rather than audio or video - in what is probably a first, reports AdWeek (via MarketingVOX). Slate has planned “textcasts” of its daily “Today’s Papers” feature, which aggregates the day’s news. Slate will deliver the text via a 15-minute silent audio file. In recent months, Slate experimented with text in the feed of its “Explainer” podcast. Lexus, a Slate podcast advertiser, will be sponsoring the new textcast.
Campbell Soup, which bought over $300 million worth of measured media in 2005, is consolidating its international media planning and buying assignments with WPP’s Mediaedge:cia, writes TheStreet.com. Not all of the company’s roster shops would be affected: OMD will continue to handle media planning and buying in Canada, the company said, and ZenithOptimedia will continue to handle those duties in the U.K. and Ireland until the company can complete a review of those accounts, currently in progress, MediaPost writes.
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Paris-based clothing catalog Shai is using online video catalogs at SexPacking.com that are pornographic in nature, or, as a company press release phrases it, that “highlight the seductive dimension of the line,” writes Media Life. The three videos - Women + Women, Women + Men, and Men + Men - show attractive porn stars in “various states of undress doing what they do best,” according to the article.
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By the end of last week, when the networks were supposedly putting the final touches on their prime-time schedules for the 2006-2007 season, those schedules were still in flux, writes Adweek. Because of the closeness of ratings this season - with Fox, ABC and CBS all expected to finish within one-tenth of a rating point apart from each other in adults 18-49 demo - each network is being particularly careful in considering rival schedules before finalizing their own.
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Consumer Reports will launch a new quarterly shopping magazine, ShopSmart, that targets younger women who want to do quick searches for the best deals in household products, including food, cosmetics and yard products, writes the Wall Street Journal. The mag will include results from Consumers Union - a nonprofit, independent product testing and consumer advocacy company - and will not accept advertising.
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