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Consumer Reports will launch a new quarterly shopping magazine, ShopSmart, that targets younger women who want to do quick searches for the best deals in household products, including food, cosmetics and yard products, writes the Wall Street Journal. The mag will include results from Consumers Union - a nonprofit, independent product testing and consumer advocacy company - and will not accept advertising.
Early mock-ups show that the magazine will use shorter, easy-to-read content. According to Lisa Lee Freeman, the editor heading up ShopSmart, the magazine will vary greatly from other shopping titles aimed at women like the Domino and Lucky, both published by Conde Nast, and Shop Etc., from Hearst Corp. “You can trust our advice because we have no agenda,” said Freeman. “The other magazines have advertisers they need to please.”
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
