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Taking on the product-placement ad model, the new San Francisco-based company Doppelganger launched a virtual world, The Lounge, yesterday that blends the appeal of a nightclub with the advertising exposure of a billboard, writes CNN Money.
Interscope Records music label is among the first to have signed up to have Doppelganger build a virtual club within The Lounge for its Pussycat Dolls band, creating one big advertisement for the band and an opportunity to showcase ads for other products.
“The Lounge has interesting advertising potential,” said Mike McGuire, Gartner media analyst. “Doppelganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd.”
Building a service around social networking and instant messaging, founder Andrew Littlefield - a former BEA Systems engineer - hopes to attract the MySpace crowd by focusing on music and expanding social connections.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
