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Hoping to strengthen its advertising appeal while remaining the most popular online destination in the world, Yahoo Inc.’s website has revealed a new look today, marking Yahoo’s first home page facelift since September 2004, writes the Wall Street Journal.
The redesigned page, initially available at http://www.yahoo.com/preview, includes more interactive features - like pull known interactive menus featuring news, weather and email access - that reduce the need to click through to other pages, writes the El Paso Times. The site also added “Yahoo Pulse,” which offers recommendations and information about cultural trends pulled from the site’s 402 million global users.
The overhaul is long overdue, according to Jupiter Research analyst David Card. “The site was getting pretty long in the tooth and looking pretty old fashioned,” he said. “Now, it looks clean, crisp and modern.”
Also, Yahoo recently unveiled a long-awaited revamp of its online advertising platform, which it hopes will give it an edge over rivals Microsoft and Google.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
