Insert media has begun to gain recognition, evolving from an “alternative” source of sales and customer acquisition to a mainstream vehicle for several direct response companies, writes DM News.
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The “Steve Harvey Morning Show” returns to Los Angeles radio starting May 30 on KDAY/KDIA Los Angeles, which belong to the privately owned Magic Broadcasting/Styles Partners, run by CEO Don McCoy, writes Radio Ink. A recent upgrade of the stations’ signal coverage allows both stations to conduct business on 93.5 as part of the company’s so-called “syncrocast.”
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According to predictions made based on a new research report from Merrill Lynch, this year’s broadcast upfront presentations could last through the summer, ending in modest gains for the Big Four year-over-year as larger gains by ABC and Fox balance out further losses at NBC, writes Mediaweek.
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New York artist Jordan Seller’s PublicAdCampaign gallery consists of outdoor advertising frames that he “removed” from several NYC areas in order to “reclaim public advertising space from commercial forces” and make a statement against the proliferation of outdoor ads, writes Adrants.
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The joint venture between Fox station group and fellow News Corp. unit Twentieth Television, MyNetworkTV, took a different approach than rival networks during its debut upfront presentation Tuesday, as the new network appealed to advertisers not with pitches about its excellent programming environment and demographic potential but rather focused on a “let’s make a deal” approach, offering marketers various product integration opportunities, more “A” positions and less clutter, writes MediaPost.
Some 542 WH Smith high street shops throughout the U.K. are removing The Economist from its shelves as a result of a contractual disagreement between the retailer and publisher, writes Brand Republic.
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Contrary to the tight ratings races of May sweeps in past years and predictions made prior to the sweeps expecting a close finish, this year Fox has taken an early lead - thanks to strong performances by shows like American Idol and House - and continues its success as only eight nights remained, writes Media Life.
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United Business Media subsidiary CMP Media is changing its name to CMP Technology as it will focus exclusively on global IT markets and will transfer its U.S.-based continuing medical education and medical publishing business to CMPMedica, the company’s health care division, writes BtoB. Then, CMP Media will transfer its beauty and cruise shipping exhibitions businesses into UBM’s CMPI division.
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On Monday, a cable network owned by Comcast, G4, sought to capture the attention of media buyers and advertisers attending the upfront week in New York by duct taping four young men to the sides of a flatbed truck, the New York Times reports. The stunt was meant to demonstrate the “stickiness” of G4’s programming, particularly with the hard-to-reach younger male viewer.
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In the first quarter of 2006, the best email open and click rates were on weekends, according to online marketing firm eROI’s most recent, Q1 2006 email study, reports MarketingVox. Moreover, open and click rates increased significantly in the first quarter (40 percent and 60 percent increases, respectively), compared with rates for Q4 2005, when open and click rates decreased 29 percent and 21 percent, respectively, from the previous quarter.
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RSS firm FeedBurner is moving beyond feeds, persuading bloggers and other publishers to display text and graphical ads (300 x 250 medium rectangles) on their sites, writes ClickZ (via MarketingVOX). The ads are associated with content units, such as blog posts; publishers insert a line of code in their templates to participate. With its new initiative, FeedBurner will be competing with contextual ad players such as Google, Yahoo’s Publisher Network and Kanoodle as well as blog ad networks.
In a campaign that begins this weekend, the Chicago-based breakfast cereal company Cereality Cereal Bar and Cafe will brand a 2006 Dodge Sprinter - complete with a mobile kitchen - which will tour major zoos, writes Brandweek.
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During its upfront schedule announcement yesterday, ABC confirmed that it is moving the hit drama Grey’s Anatomy to Thursday at 9 p.m., putting it up against CBS’s CSI and NBC’s new drama Studio 60 on the Sunset Strip, writes Media Life. ABC’s addition of three new shows to Thursday and the Grey’s move marks the network’s most aggressive Thursday night lineup in years.
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Using Customized PC Postage technology, the U.S. Postal Service will offer buyers personalized postage with pictures or images and has signed deals with three PC Postage vendors, who will produce customized postage for personal and commercial First-Class Mail, Priority Mail and Express Mail, writes DM News.
The most talked-about new shows announced by ABC at its upfront presentation yesterday were Traveler and The Nine, according to AdAge. Traveler is based on terrorist related themes, while The Nine follows nine people as they try to move forward after an earth-shattering event that affected all of their lives.
Two so-called “chick” shows for Friday night also seem promising, according to the article: Betty the Ugly focuses on a “none-too-good-looking” girl who is assistant to the son of the owner of Vogue magazine, and Men in Trees takes the point of view of men in a town in Alaska.
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Marking a significant shift in network policy, NBC’s Spanish-language network Telemundo and its affiliate stations are conducting final negotiations to consolidate all of the network’s media buying and planning activities - an account worth an estimated $20-25 million - at Horizon Media, according to sources, writes Adweek.
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Following heated speculation concerning Time Inc.’s editor-in-chief John Huey’s decision to keep or remove Time magazine managing editor Jim Kelly, the company announced yesterday that Kelly will be promoted to the newly created post of managing editor for Time Inc., writes The New York Times. Kelly’s successor will be announced later this week.
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Arbitron has announced that with the upcoming Spring 2006 survey would come the unveiling of the Arbitron eBook, an electronic version of the printed Arbitron Radio Market Report, writes Radio Ink.
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The Recording Industry Association of America filed a lawsuit yesterday alleging that XM Satellite Radio’s recently-launched “Inno” handheld receiver - which stores up to 50 hours of downloaded music - is in violation of federal copyright laws because it allows users to save and label songs, writes Radio Ink.
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While the Yellow Pages still serve as the most commonly used advertising outlet by small and mid-sized businesses, smaller companies are increasingly following bigger companies’ move to the web to connect potential local customers with bricks-and-mortar businesses, writes the Los Angeles Times.
