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Insert media has begun to gain recognition, evolving from an “alternative” source of sales and customer acquisition to a mainstream vehicle for several direct response companies, writes DM News.
The success of the insert media marketing concept has much to do with the Direct Marketing Association’s Insert Media Council, which has taken a strong position in the past four to five years to promote the values of this medium using educational methods.
Insert media generates the best benefits and revenue for both the program owners and the advertisers when a professional manager specialized in insert media is hired. Before launching any full-blown insert media campaign, companies should educate themselves about hidden costs and be sure to test campaign effectiveness and appeal prior to the release.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
