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According to predictions made based on a new research report from Merrill Lynch, this year’s broadcast upfront presentations could last through the summer, ending in modest gains for the Big Four year-over-year as larger gains by ABC and Fox balance out further losses at NBC, writes Mediaweek.
Merrill predicts that ABC will again lead rival networks, with its upfront commitments increasing by 7 percent to $2.23 billion. Thanks to Fox’s ability to appeal to younger demos, the network could get a large portion of the estimated $300 million in freed up ad dollars emerging from the consolidation of The WB and UPN, which would help Fox reach its projected growth in upfront sales of 12 percent to $1.78 billion.
While NBC has seen its prime-time ratings drop 14 percent season-to-date, network ratings are expected to continue to slide. Merrill predicts that NBC will decline 3 percent this year, solidifying $1.84 billion in upfront commitments.
Merrill projects that CBS will “be up more modestly given its weaker ratings and already larger share,” bringing up its share of ad dollars by 1 percent to $2.63 billion - the largest total of the top four broadcasters.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
