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During its first so-called upfront presentation for branded entertainment advertising, NextMedium this week attempted to standardize the sometimes-problematic branded entertainment ad buying process with the unveiling of its web-based buying platform, writes MediaWeek. The new platform streamlines the buying of selling of branded entertainment packages for media buyers and TV producers and networks.
Networks or producers can post potential placement opportunities on NextMedium’s web interface. Then buyers can enter buying criteria, including timing and demographics, and then automatically get a listing of compatible ad buys.
“The idea is to take some of the pain out of this process,” said Hamet Watt, CEO of NextMedium. The company is in talks with all of the major broadcast networks, as well as major ad agencies, according to Watt. In addition to TV branding opportunities, the platform inventory will include branded entertainment in movies, video games and music.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
