The full-service direct marketing services company Specialists Marketing Services Inc. has acquired the list management and brokerage firm Transcontinental Direct List Services in an effort to help Specialists Marketing enter the business-to-business lists market, writes DM News.
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During its first so-called upfront presentation for branded entertainment advertising, NextMedium this week attempted to standardize the sometimes-problematic branded entertainment ad buying process with the unveiling of its web-based buying platform, writes MediaWeek. The new platform streamlines the buying of selling of branded entertainment packages for media buyers and TV producers and networks.
