»
While the Yellow Pages still serve as the most commonly used advertising outlet by small and mid-sized businesses, smaller companies are increasingly following bigger companies’ move to the web to connect potential local customers with bricks-and-mortar businesses, writes the Los Angeles Times.
With total online advertising generating some $12.5 billion in revenue last year, online ad spending on locally focused ads increased 78 percent to $4.8 billion in 2005, and is expected to grow to $5.8 billion in 2006. An estimated 20 percent of growth in 2005 is attributed to local advertisers’ experimentation with search engine marketing.
Consumers are also turning to the internet, as 39 percent of those surveyed in February by the Kelsey Group said they utilized search engines for local shopping. However, 36 percent said they used print Yellow Pages for local shopping, a drop from the 51 percent in 2003.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
