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Auto ad spending on spot TV was off 0.6 percent year-over-year, as the Big Three’s cumulative spend decreased by 4.5 percent, Brandweek reports.
Daimler/Chrysler reduced spot spending by 9.8 percent while GM dropped 5.6 percent with a $205 million outlay. Ford increased its spot spend by 1.5 percent to $187 million for the period, putting it in third place behind GM and Toyota, which increased its spot spend by 14.8 percent ($188 million).
Overall, foreign automakers grew their spend four percent. Mazda upped its spend 96.5 percent, BMW was up 32.9 percent and Volkswagen increased 26.2 percent. Isuzu cut its spot spend 43.6 percent and Mitsubishi dropped 74.9 percent.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
