Arbitron and CBS Radio announced yesterday that the second largest radio company agreed to a seven-year contract for the portable people meter ratings service, which will be conducted in the 35 of CBS’s markets included in Arbitron’s PPM rollout plan, writes Mediaweek.
email this
permanent link
qtags and Charter Digital Media have announced (via The Houston Chronicle) a new program that lets advertisers create and implement interactive ads in some of New York City’s most visible locations.
The Take5 program includes 500 five-second spots a day on digital signage on the Port Authority Screen in Times Square, PATHVision commuter transit screens (NY/NJ), in-store signage and other prime areas. Each ad comes with a qtags text word that allows consumers to access additional information via the company’s text-to-shortcode service.
email this
permanent link
The day after Arbitron announced that CBS Radio is implementing its PPM ratings device, the Media Audit - which is developing a rival, cell-phone based measurement system - announced that it is working on issues raised by a panel convened by Clear Channel to review electronic ratings measurement proposals, Radio Ink reports.
Reacting to the CBS’s decision to use the PPM, Jordan said, “We are undaunted by the CBS announcement, and look forward to working with the committee in its effort to bring the radio and advertising industries the best possible solution for media measurement.”
Mark Burnett, creator of the Survivor and The Apprentice reality shows, and AOL have teamed with CBS to create a web-based treasure hunt titled “Gold Rush” - in what AdWeek writes (via marketingVOX) is a “cross-platform first.” The idea is that players will run around trying to find more than $2 million in gold bullion hidden across America, with clues to the whereabouts hidden online, on AOL.com, with sister sites AIM.com, Moviefone.com and MapQuest.com also posting clues, as well as CBS TV network, radio broadcasts, magazines and mobile media.
email this
permanent link
According to early results from a new British study that observed users of digital video recorders (DVRs), TV viewers time-shift far less than they say they do and when they do skip through ads, they will often stop to watch appealing commercials, Media Life reports.
email this
permanent link
Winstar Interactive, a division of independent online ad sales company Interep Interactive, has launched Interactive Video Network (IVN), MarketingVOX reports. The new division will serve as an online video ad network, enabling advertisers to buy streaming pre-roll video spots across branded sites, among them HistoryChannel.com, Biography.com, AETV.com, and FHMus.com. Unique monthly visitors available for targeting via IVN total more than 10 million, generating approximately 50 million streaming pre-roll ad impressions per month.
Jack Kliger, President and CEO, Hachette Filipacchi Media U.S. has announced the launch of Shock, what he calls a “first-of-its-kind multi-platform media property creating a new magazine category.”
Audiences can get their first Shock experience via the Web at www.ShockU.com. The newsstand magazine and digital edition will be available on May 30th. Mobile content will be available by the end of June.
Former executive editor at Maxim, Mike Hammer, is editor-in-chief of Shock and calls it the new “Life magazine for the new millennium,” writes the Wall Street Journal (subscription needed).
email this
permanent link
JCDecaux SA announced that the company premiered digital billboards based on magink’s digital ink technology at the 59th Cannes Film Festival.
email this
permanent link
The new media company ScheinMedia, headed by Jonathan Schein, announced Wednesday that it acquired the monthly real estate magazines MetroHouse and UpstateHouse - which have a 40,000 combined circulation - from Luminary Publishing, writes BtoB.
email this
permanent link
In an effort to boost global awareness for liquor giant Diageo’s Johnnie Walker Scotch whisky brand, the company hired AKQA, London, to handle interactive advertising, emerging media services, mobile marketing and the design of www.johnniewalker.com, writes DM News.
Yesterday, list managing company Worldata announced that it will take over as the exclusive list manager for Stevens Publishing’s formerly in-house managed email and postal subscriber lists, which include a total 550,000 names, writes BtoB.
email this
permanent link
