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Mark Burnett, creator of the Survivor and The Apprentice reality shows, and AOL have teamed with CBS to create a web-based treasure hunt titled “Gold Rush” - in what AdWeek writes (via marketingVOX) is a “cross-platform first.” The idea is that players will run around trying to find more than $2 million in gold bullion hidden across America, with clues to the whereabouts hidden online, on AOL.com, with sister sites AIM.com, Moviefone.com and MapQuest.com also posting clues, as well as CBS TV network, radio broadcasts, magazines and mobile media.
AOL and Mark Burnett have agreed to integrate CBS programming, along with ads from shared sponsors, into the Gold Rush online game, writes ClickZ. Game players would view CBS TV shows - and the accompanying advertising - searching for “clues” that will help them move forward in the game.
“CBS can offer advertisers a way to make their [ads] more relevant,” Burnett is quoted by AdWeek as saying. “It’s a TiVo buster–instead of people TiVo-ing through the commercials, they’re going to be TiVo-ing again and again to watch the commercials.”
The companies will work together to win advertisers whose products and brands will be incorporated into the game and into the various media partners’ properties, according to ClickZ. Details of the game itself are not finalized, so that various sponsors’ and advertisers’ products and services can be woven into the game.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
