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Jack Kliger, President and CEO, Hachette Filipacchi Media U.S. has announced the launch of Shock, what he calls a “first-of-its-kind multi-platform media property creating a new magazine category.”
Audiences can get their first Shock experience via the Web at www.ShockU.com. The newsstand magazine and digital edition will be available on May 30th. Mobile content will be available by the end of June.
Former executive editor at Maxim, Mike Hammer, is editor-in-chief of Shock and calls it the new “Life magazine for the new millennium,” writes the Wall Street Journal (subscription needed).
According to Hammer, the biweekly mag - which is set to hit newsstands next week - is “an uncensored view of the world around them,” as the debut issue of Shock features photos of a rotting human head, deformed Chernobyl victims, a woman who set herself on fire and an article on “KKK Kids.”
For those readers who don’t find the graphic photos appealing, the magazine will have a few celebrity shots. According to The Journal, while the publication will likely attract audiences similar to those targeted by lad mags like Maxim, Shock won’t likely have an extensive appeal to advertisers.
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