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JCDecaux SA announced that the company premiered digital billboards based on magink’s digital ink technology at the 59th Cannes Film Festival.
The displays feature full-motion video advertisements and information on the City of Cannes. According to JCDecaux, magink digital ink delivers full-color, full-motion, high resolution and high contrast images that use ambient light to enhance image quality and visibility.
The magink digital ink billboards are installed at multiple high trafficked areas in Cannes. Bernard Brochand, Deputy and Mayor of Cannes said, “Cannes, City of the picture par excellence, is proud to be the first town in the world to be installed with these new JCDecaux displays.”
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
