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qtags and Charter Digital Media have announced (via The Houston Chronicle) a new program that lets advertisers create and implement interactive ads in some of New York City’s most visible locations.
The Take5 program includes 500 five-second spots a day on digital signage on the Port Authority Screen in Times Square, PATHVision commuter transit screens (NY/NJ), in-store signage and other prime areas. Each ad comes with a qtags text word that allows consumers to access additional information via the company’s text-to-shortcode service.
qtags send consumers brief messages to mobile phones that can include phone numbers, web addresses, special offers, store locations, hours of business and more.
According to qtags, when people see a qtag displayed on an advertiser’s campaign, they can text it to 78247, and get information bookmarked two ways: 1) In an immediate reply text, and 2) In a web-link stored in a inbox hosted at www.qtags.com. If they don’t see a qtag displayed, they can still text what they want to remember to 78247, and it’ll be stored in a qtags inbox. Users stay anonymous and are not charged to use qtags, though standard carrier texting rates do apply.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
