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Yesterday, list managing company Worldata announced that it will take over as the exclusive list manager for Stevens Publishing’s formerly in-house managed email and postal subscriber lists, which include a total 550,000 names, writes BtoB.
Following an acquisition completed in April, 1105 Media, a new media company, became the owner of the family-run 80-year-old Stevens Publishing - which publishes seven newsletters and eight magazines, and maintains several related websites.
“We hope to expand Stevens Publishing’s offerings, not just by helping to analyze data but to also bring in unavailable data, mine it and bring out different segments that people were not aware of,” said Jay Schwedelson, corporate vp of Worldata, DM News reports.
Worldata will try to expand awareness of Stevens to new mailers and list brokers unfamiliar with the company, targeting different areas of business-to-business publishing.
By the end of 2008, revenue growth in the radio industry is expected to have fallen 7%, the second year of negative growth for the medium, according to estimates in a report from from BIA Advisory Services, writes MarketingCharts.
BIA estimates that…
Next in the long list of companies cutting jobs comes Tribune Co., which is slicing positions at The Chicago Tribune.
About 12 employees at the Trib were given the rest of the week to clean out their desks; more cuts…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
NBCU is launching its latest round of layoffs, with up to 500 jobs, or 3% of its work force, expected to be cut.
NBC News bureaus in Dallas and Los Angeles will be affected, writes TV Newser. L.A. correspondent John Larson,…
A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the “travel and tourism” category, display advertising engendered a 274% lift on both paid and organic search.…
Today’s Wall Street Journal is running a cover wrap for Dell. The ad covers a third of the front page and all of the back.
Though the New York Post and the Daily News commonly use cover wraps, the move…
